The Cass Clutch: Photo Shoot, Sale And Benefit

 A greenhouse at The Ruth Bancroft Garden was the setting for Cass Clutch's Spring photo shoot.  Showcasing all its colors we captured  the ease and elegance of the handbag.  For Mother's Day we're running a sale with a special purpose.  All the Cass clutches are 25% off, with 10% of the profits benefiting Bloom, a San Rafael based organization that provides complimentary wardrobes and job skills' training to women, men and children in the Bay area.  If ever you wanted to own a Cass Clutch or gift one to your Mom or a special friend, your time is now. 

Use code Bloom2017 online at www.thecassclutch.com at check out to receive your discount.

Thank you!

Photo Shoot: The Cass Clutch

For a recent Cass Clutch photo shoot I collaborated with Marley Jones, who attends the Academy Of Art in SF to become a fashion stylist.   After meeting and discussing my vision for The Cass Clutch's Spring look, I left for Marley to source the clothes, the location and the models.  Make-up and hair stylist, Winnie Johnson, helped bring the vision to life.  With me behind the lens, we created sophisticatedly urban [yet playful] scenes for The Cass Clutch.  Take a look:

Designing,  manufacturing and marketing The Cass Clutch allows me the opportunity to meet and work with many amazingly talented people.  Marley Jones, you top the list.  Thank you for pulling together the look and feel I was envisioning for The Cass Clutch this season.  

Stylist:  Marley Jones

Hair and MU:  Winnie Johnson

Photographer:  Debra Szidon

Models:  Birdy Lauvdal and Madison Muraoka

Cass Clutch: Where You Headed, Pardner?

Since its successful Kickstarter campaign, The Cass Clutch has been shipped and received by campaign supporters throughout the country and just recently a big bag order was mailed to Niebuhr.01 in Berlin!  There's a new color, an inside pocket and small, coordinated zippered pouches which will be released at the SF Renegade Craft Fair the weekend of November 19th and 20th.   I'm also looking forward to Cass Clutch participating in the Childrens' Health Guild Holiday Boutique & Luncheon on December 2nd in San Francisco.  A portion of proceeds from the event will help provide local children and their families with much needed healthcare services.  I hope to see you at either one or both of these upcoming events.

In the mean time, check-out Cass Clutch's recent photo shoot.  A vintage MG sets the stage for The Cass Clutch in Big Sur Green and Stinson Amber.  The bag's simple shape, color and flexible design combined with the season's fashion showcases how The Cass Clutch is both classic and current.   It's a bag built to last.  Take a look:

Many thanks to Beverly Jane Peatross for modeling, to John for lending his car and to all who have and continue to support The Cass Clutch.

Mood Board: Stinson Amber

 The Cass Clutch in Stinson Amber is inspired by the grasses and sandy shores of California's Stinson Beach and the classic suede bags from the seventies.  Here I paired it with a striped knit dress, tasseled earrings and some funky boots: the perfect ensemble for the modern bohemian. 

1.  Striped Dress.

2. The Cass Clutch

3. Takara Ornament Hoop Earrings

4. Macrame Wall Hanging

5.  The Willa Boot

The Cass Clutch: A Campaign Retrospective

During the past 3 weeks, The Cass Clutch Kickstarter campaign received an amazing amount of support.  It stemmed from contributors, fellow bloggers, magazine and newspaper articles, Instragram posts and many, many fb shares.  I'm so grateful for every little bit of it!  Having spent the last year and half working on its design, production, manufacturing and marketing, it's hard to believe that the final phase of the project, the Kickstarter Campaign is just about done.  I'm excited for what lies ahead. 

With just 4 days left, I'm confident that together we'll make our goal and that everyone who pledged any amount will receive his or her reward and love it.  All contributions, be they big or small, were and are deeply appreciated.

At this time, I would like to share some of the images that have been taken of The Cass Clutch during its campaign. Styled and modeled in different ways, The Cass Clutch proves to be the handbag for any woman and any lifestyle.  Take a look:

   WomnMag  Photos:  Memry Anderson

Photos: Jon Kingston Model:  Natalia Protopopoff

Kellee Bachour

Gingercaftan and model Tanya. 

Beverly Jane Peatross for The Cass Clutch video. Videographers:  Noisy Savage Photo: Jayson Carpenter

and me, ready for a night out with The Cass Clutch.