Cass Clutch: Where You Headed, Pardner?

Since its successful Kickstarter campaign, The Cass Clutch has been shipped and received by campaign supporters throughout the country and just recently a big bag order was mailed to Niebuhr.01 in Berlin!  There's a new color, an inside pocket and small, coordinated zippered pouches which will be released at the SF Renegade Craft Fair the weekend of November 19th and 20th.   I'm also looking forward to Cass Clutch participating in the Childrens' Health Guild Holiday Boutique & Luncheon on December 2nd in San Francisco.  A portion of proceeds from the event will help provide local children and their families with much needed healthcare services.  I hope to see you at either one or both of these upcoming events.

In the mean time, check-out Cass Clutch's recent photo shoot.  A vintage MG sets the stage for The Cass Clutch in Big Sur Green and Stinson Amber.  The bag's simple shape, color and flexible design combined with the season's fashion showcases how The Cass Clutch is both classic and current.   It's a bag built to last.  Take a look:

Many thanks to Beverly Jane Peatross for modeling, to John for lending his car and to all who have and continue to support The Cass Clutch.

The Cass Clutch: A Campaign Retrospective

During the past 3 weeks, The Cass Clutch Kickstarter campaign received an amazing amount of support.  It stemmed from contributors, fellow bloggers, magazine and newspaper articles, Instragram posts and many, many fb shares.  I'm so grateful for every little bit of it!  Having spent the last year and half working on its design, production, manufacturing and marketing, it's hard to believe that the final phase of the project, the Kickstarter Campaign is just about done.  I'm excited for what lies ahead. 

With just 4 days left, I'm confident that together we'll make our goal and that everyone who pledged any amount will receive his or her reward and love it.  All contributions, be they big or small, were and are deeply appreciated.

At this time, I would like to share some of the images that have been taken of The Cass Clutch during its campaign. Styled and modeled in different ways, The Cass Clutch proves to be the handbag for any woman and any lifestyle.  Take a look:

   WomnMag  Photos:  Memry Anderson

Photos: Jon Kingston Model:  Natalia Protopopoff

Kellee Bachour

Gingercaftan and model Tanya. 

Beverly Jane Peatross for The Cass Clutch video. Videographers:  Noisy Savage Photo: Jayson Carpenter

and me, ready for a night out with The Cass Clutch. 

Behind The Scenes: The Cass Clutch Video

For the past year [or so] I've been working on designing a handbag:  The Cass Clutch.  Having no experience in the leather industry, in sewing nor in fashion, I challenged myself to learn what I needed to learn and then some.  Working with Sven Design, a Berkeley leather studio, I had several prototypes made before settling on the final materials and design for the bag.  Vintage inspired, the Cass Clutch resonates with both modern and classic sensibilities.  Two weeks ago,  we filmed a lifestyle video for Kickstarter showcasing the bag in its many uses.  It was featured as a clutch worn under the arm, as a fashionable tote and as a stylish briefcase carrying a laptop, a clipboard and a business folder in addition to other everyday essentials.  As its release nears, I'm realizing just how much I've enjoyed the "process" of getting to know the product, all the talented people involved and the many marketing strategies for building a brand.  From scouting film locations, securing a picture car and a video team, to picking a model (and styling both the model and the home), it has all been super exciting!  I couldn't have done it without the help of all of these generous people:  NR & AR who let us use their home,  Beverly Jane Peatross, who showcased the Cass Clutch so beautifully, Noisy Savage (the accomplished men behind the cameras), Skip Z. for trusting us with his 1969 Lincoln Convertible, Jennifer from Good, Unlimited for script support and Sven Design for believing in me and masterfully guiding me along this voyage.  Many, many thanks to all of you!!   

I look forward to seeing this through!  

There are still a few things that need to fall into place before the Kickstarter campaign launches, so in the mean time be sure to follow and like Cass Clutch here and here and stay tuned for the website launch as well.  Any inquiries can be sent to info@thecassclutch.com

Thank you, and for now, enjoy some behind the scenes images from the Cass Clutch video shoot: 

Photo:  Jayson Carpenter