Last week, I went into Anthropologie in Berkeley and was greeted by a visual team member seated at a long table covered with cut and colored pieces of newspaper. A closer look revealed that each piece represented a leaf. She was adding small thin wires to each one, so that they could eventually be attached to one another and become Anthro's 2015 Earth Day window installation. As with all of Anthropologie's displays, I was impressed and inspired, but this particular one struck me in a very special way. It depicted a much bigger picture, the deforestation of the rainforest. This year, in honor of Earth Day, the company is paying tribute to the declining native species of the rainforest by recreating its lushness with discarded newspapers. Each store will display its own distinct microclimate made completely from recycled paper in the shapes of flowers, foliage, insects and yes, even snakes. It's a must see, not for the sheer creativity of it all, but for the powerful message of awareness that it brings.
We must save the rainforest!
All images are compliments of Anthropologie.